ABOUT US

Embark on a Cultural Elegance, Discover Your Timeless Style with Tales by E&A.

Our collection is designed to help you discover your unique, signature style, blending the richness of tradition with modern sophistication. 

Our Story
Our Mission
Our Vision

Tales by E&A was started by two sisters to cater for the whole world with their sense of aesthetics and design, heavily inspired by the tradition of two rich cultures, countries, warm tones and salty sand. Striking a balance between delicate and ethereality to produce staples for everyone’s wardrobe. They specialize in having an exclusive taste which will guide you through the blend of ethnic clothing all under one roof for your wardrobe.

In addition to the magic, they portray whimsical silhouettes bringing the best of both worlds, the female-led company aims to float through life with their artistic approach. They combine the colours of childhood memories into their creation, the landscape at sunset & scent of the air. It’ll cater to women worldwide and hope to make you feel confident and graceful. Minimal with an essence of heritage beauty where it deeply connects to the roots through fashion.

Tales by E&A is dedicated to crafting timeless, ethereal clothing that harmonizes traditional aesthetics with modern grace. Inspired by rich cultural heritage, our mission is to empower women worldwide by offering exclusive, artful pieces that make them feel confident, graceful, and deeply connected to their roots. We aim to bring the warmth of tradition and the beauty of creativity into every wardrobe, blending minimalism with a touch of whimsical elegance.

At the helm of this enchanted e-store was Isabella Sterling, a visionary entrepreneur with a passion for bringing elegance to the fingertips of the world. Isabella curated an exquisite collection of jewelry, carefully selected to suit every taste and occasion. From dazzling engagement rings to delicate everyday pieces, Eternal Elegance Online aimed to transform the act of buying jewelry into a magical experience.

To become a global leader in ethnic fashion, inspiring women everywhere to embrace their unique beauty through designs that evoke cultural richness, artistic expression, and timeless elegance. We envision a world where fashion is a journey through heritage and modernity, creating a lasting impact on women’s wardrobes and confidence.

At the helm of this enchanted e-store was Isabella Sterling, a visionary entrepreneur with a passion for bringing elegance to the fingertips of the world. Isabella curated an exquisite collection of jewelry, carefully selected to suit every taste and occasion. From dazzling engagement rings to delicate everyday pieces, Eternal Elegance Online aimed to transform the act of buying jewelry into a magical experience.

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